{"id":27430,"date":"2026-03-26T18:36:04","date_gmt":"2026-03-26T17:36:04","guid":{"rendered":"https:\/\/finelife.tv\/fr\/?p=27430"},"modified":"2026-03-26T19:38:52","modified_gmt":"2026-03-26T18:38:52","slug":"geopolitique-du-sucre-les-confiseries-face-aux-crises","status":"publish","type":"post","link":"https:\/\/finelife.tv\/fr\/2026\/03\/26\/geopolitique-du-sucre-les-confiseries-face-aux-crises\/","title":{"rendered":"G\u00e9opolitique du sucr\u00e9 : les confiseries face aux crises"},"content":{"rendered":"
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G\u00e9opolitique du sucr\u00e9 : les confiseries face aux crises. Le sucr\u00e9 fran\u00e7ais \u2013 du macaron patrimonial au bonbon artisanal \u2013 subit les chocs g\u00e9opolitiques (Russie, \u00c9tats-Unis, Moyen-Orient) et une concurrence chinoise low-cost qui \u00e9rode le bas de gamme. Entre l\u2019exigence premium de Franck Deville (3 \u00e9toiles Great Taste) et la r\u00e9sistance de R\u00e9my Groussard (Tonton Pierrot), une r\u00e9silience fragile se dessine.<\/strong><\/p>\n\n\n\n

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La confiserie fran\u00e7aise, des bonbons traditionnels au macaron premium, est vuln\u00e9rable : pertes de march\u00e9s d\u2019export, logistique perturb\u00e9e et importations chinoises low-cost (via Temu et Shein) \u00e9branlent le segment entr\u00e9e de gamme. Les macarons ne sont pas directement impact\u00e9s par cette d\u00e9ferlante, car le segment premium reste prot\u00e9g\u00e9 par sa complexit\u00e9 technique, sa fragilit\u00e9 logistique et son positionnement haut de gamme, contrairement aux bonbons de masse ultra-transform\u00e9s.

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<\/p>\n\n\n\n

La confiserie : David europ\u00e9en contre Goliath chinois<\/h2>\n\n\n
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Box bonbons \u00a9<\/strong> Tonton Pierrot<\/figcaption><\/figure>\n<\/div>\n\n\n


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R\u00e9my Groussard (Ateliers de Tonton Pierrot, H\u00e9rault, label PME+, 60 000 points de vente, sans OGM ni gluten) alerte sur la fermeture des PME. Il d\u00e9nonce les entr\u00e9es massives de bonbons bas prix (assembl\u00e9s en Europe, mais compos\u00e9s d\u2019ingr\u00e9dients bas de gamme venus des quatre coins du monde).
\u00c0 l\u2019heure o\u00f9 les douanes fran\u00e7aises multiplient les saisies de produits impropres (colorants interdits, huiles min\u00e9rales canc\u00e9rig\u00e8nes, allerg\u00e8nes masqu\u00e9s), les plateformes low-cost et les conteneurs low-price inondent l\u2019Europe. R\u00e9sultat : des prix imbattables qui font trembler les ateliers fran\u00e7ais. Car, en p\u00e9riode de tension sur le pouvoir d\u2019achat, les choix des consommateurs se reportent souvent sur le bas de gamme.<\/p>\n\n\n\n

C\u2019est ind\u00e9niablement une lutte de David contre Goliath (Shein & co), amplifi\u00e9e par une augmentation de 26% des colis low-value chinois en Europe (UE) en 2025.<\/p>\n\n\n\n

Le sucr\u00e9 face aux guerres et aux droits de douane<\/h2>\n\n\n
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Macarons aux myrtilles \u00a9<\/strong> Franck Deville <\/figcaption><\/figure>\n<\/div>\n\n\n

Le macaron reste un pilier du patrimoine gastronomique fran\u00e7ais : produit artisanal par excellence, inscrit dans le repas gastronomique des Fran\u00e7ais depuis 2010. Sa fabrication verticale \u2013 de l\u2019amande s\u00e9lectionn\u00e9e \u00e0 la ganache mont\u00e9e \u00e0 la main \u2013 symbolise un savoir-faire transmis et une \u00e9conomie locale (amandes proven\u00e7ales ou m\u00e9diterran\u00e9ennes, sucre europ\u00e9en, normes UE strictes). Mais en 2026, les artisans p\u00e2tissiers sp\u00e9cialis\u00e9s dans ce produit premium font face \u00e0 une accumulation de chocs externes qui p\u00e8sent sur leurs exportations et leur cha\u00eene logistique.<\/p>\n\n\n\n

Franck Deville, fondateur de la Maison Franck Deville \u2013 L\u2019Artisan Macaronier des Chefs (Roche-la-Moli\u00e8re, Loire, cr\u00e9\u00e9 en 2011, sp\u00e9cialis\u00e9 dans les macarons gluten-free pour la restauration haut de gamme), a obtenu en 2024 trois \u00e9toiles au Concours International The Great Taste pour son macaron citron. Une distinction rare qui ne touche que 1,8% des participants.<\/p>\n\n\n\n

Interrog\u00e9, il r\u00e9sume : \u00a0\u00ab\u00a0Nous encha\u00eenons les crises. Tout d’abord, la guerre en Ukraine et la fermeture du march\u00e9 russe. Un premier impact car on exportait beaucoup en Russie. Ensuite, la hausse des droits de douane impos\u00e9e par Trump. Et maintenant, une nouvelle guerre au Proche-Orient. Nous avons un conteneur bloqu\u00e9. En bref, on ne sait pas o\u00f9 on va\u00bb. \u00a0<\/p>\n\n\n\n

Franck Deville ajoute qu\u2019il doit communiquer activement pour se recentrer sur l\u2019Europe et la France, en attendant que les tensions s\u2019apaisent.<\/p>\n\n\n\n

Cap sur le patrimoine gastronomique<\/h2>\n\n\n\n

Le sucr\u00e9, version macaron et confiserie fran\u00e7aise, n\u2019est pas condamn\u00e9. Le premium cro\u00eet encore (~3-4 % de CAGR pr\u00e9vu 2026-2034 pour le march\u00e9 mondial la confiserie sucr\u00e9e), port\u00e9 par l\u2019authenticit\u00e9 et les saveurs innovantes. Notamment pour le chocolat. Mais ces chocs cumul\u00e9s fragilisent les artisans et PME. Choisir un macaron ou une confiserie \u00ab made in France \u00bb devient le geste de soutien \u00e0 un patrimoine vivant confront\u00e9 \u00e0 une g\u00e9opolitique impr\u00e9visible et \u00e0 une concurrence globale asym\u00e9trique.<\/p>\n\n\n\n

NDR : CAGR : taux de croissance annuel moyen sur une p\u00e9riode donn\u00e9e.<\/p>\n\n\n\n

Infos<\/h2>\n\n\n\n

Sources<\/strong> : entretiens <\/strong>avec R\u00e9my Groussard et Franck Deville<\/p>\n\n\n\n

site Tonton Pierrot <\/a><\/strong>(R\u00e9my Groussard)<\/p>\n\n\n\n

site Franck Deville<\/a><\/strong><\/p>\n\n\n\n

– Augmentation de 26 % des colis low-value chinois en UE en 2025 : Reuters (26 janvier 2026) et Commission europ\u00e9enne.<\/p>\n\n\n\n

<\/p>\n\n\n\n

– Bonne sant\u00e9 du march\u00e9 premium<\/strong> : <\/p>\n\n\n\n

https:\/\/www.fortunebusinessinsights.com\/sugar-confectionery-market-110274<\/a><\/p>\n\n\n\n

https:\/\/www.fortunebusinessinsights.com\/industry-reports\/confectionery-market-100542<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

– Saisies douani\u00e8res 1,6 T de bonbons impropres<\/strong> : http:\/\/www.douane.gouv.fr\/actualites\/16-tonne-de-bonbons-impropres-saisie-par-la-douane-francaise-marseille<\/a><\/p>\n\n\n\n

Article li\u00e9 G\u00e9opolitique du sucr\u00e9 : les confiseries face aux crises<\/strong><\/p>\n\n\n\n

Natexpo d\u00e9cryptage des tendances avec Pascale Brousse<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le sucr\u00e9 fran\u00e7ais \u2013 du macaron patrimonial au bonbon artisanal \u2013 subit les chocs g\u00e9opolitiques (Russie, USA, Moyen-Orient) et une concurrence chinoise low-cost qui \u00e9rode le bas de gamme<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5974,5976,5969,5972,374,5977,5971,5973,5970,3358,5978,5975],"class_list":["post-27430","post","type-post","status-publish","format-standard","hentry","category-blog","tag-bonbons","tag-commerce","tag-confiseries","tag-crises-moyen-orient","tag-food","tag-franck-deville","tag-geopolitique","tag-guerre-ukraine","tag-macarons","tag-patisserie-2","tag-remy-groussard","tag-toton-david-confiseries"],"yoast_head":"\nG\u00e9opolitique du sucr\u00e9 : les confiseries face aux crises - FineLife.tv<\/title>\n<meta name=\"description\" content=\"G\u00e9opolitique du sucr\u00e9 : les confiseries face aux crises. 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