{"id":7405,"date":"2021-04-19T19:37:41","date_gmt":"2021-04-19T17:37:41","guid":{"rendered":"https:\/\/finelife.tv\/fr\/?p=7405"},"modified":"2022-11-26T14:21:34","modified_gmt":"2022-11-26T13:21:34","slug":"beyond-your-clothes-la-commission-europeenne-anti-fast-fashion","status":"publish","type":"post","link":"https:\/\/finelife.tv\/fr\/2021\/04\/19\/beyond-your-clothes-la-commission-europeenne-anti-fast-fashion\/","title":{"rendered":"Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion"},"content":{"rendered":"\n
\n
\"Beyond<\/figure>\n
Le monde de la Fast Fashion<\/figcaption><\/figure>\n\n\n\n

Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion<\/strong><\/strong><\/strong><\/strong>. La campagne de l\u2019UE qui r\u00e9pond notamment au d\u00e9fi des invendus dus au Covid19 a \u00e9t\u00e9 lanc\u00e9e je 12 avril. Elle fait le point sur l\u2019impact environnemental et social du Click & Trash, met en avant l\u2019\u00e9conomie circulaire et lance des initiatives<\/strong>. <\/p>\n\n\n\n

Le 24 avril 2013 l\u2019immeuble du Rana Plaza<\/strong> (Dakha -Bangladesh) qui abrite plusieurs ateliers de confection s\u2019effondre. Bilan pr\u00e8s de 1 338 morts et 2 000 bless\u00e9s. Depuis la catastrophe, une Fashion R\u00e9volution Week<\/strong> se d\u00e9roule chaque ann\u00e9e \u00e0 la fin du mois d\u2019avril. Durant une semaine, les acteurs de la mode \u00e9co-\u00e9thique mettent en avant les effets destructeurs de la Fast Fashion. <\/p>\n\n\n\n

Cette ann\u00e9e la Commission europ\u00e9enne appuie indirectement ces initiatives en finan\u00e7ant Beyond Your Clothes. Mais la campagne veut avant tout r\u00e9pondre au d\u00e9fi que repr\u00e9sentent les tonnes d\u2019invendus textiles. Le Covid 19 a fait chuter la demande. Les entrep\u00f4ts sont pleins. Certains pays parlent d\u2019exporter les reliques.
Il est urgent de changer de paradigme.
Le plan europ\u00e9en s\u2019appuie sur une plateforme ludique et immersive lanc\u00e9e le 12 avril.<\/p>\n\n\n\n

Objectif : sensibiliser aux impacts sociaux et environnementaux de cette industrie de surconsommation et d\u2019exploitation tout en ouvrant des voies pour consommer mieux, solidaire et se faire plaisir. Beyond Your Clothes sera anim\u00e9e par des actions de gu\u00e9rilla artistique et des influenceurs internationaux parall\u00e8lement \u00e0 une campagne dans les m\u00e9dias.
<\/p>\n\n\n\n

La plate-forme comprend 4 grands blocs.<\/p>\n\n\n\n

Aimez Vos Habits Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion<\/h2>\n\n\n\n

Elle rappelle d\u2019abord les changements comportementaux face aux v\u00eatements. \u00c0 la valeur, le consommateur pr\u00e9f\u00e8re l\u2019\u00e9ph\u00e9m\u00e8re et la quantit\u00e9. Un engouement pour le click&trash qui s\u2019explique par la multiplication des collections et la baisse du prix des v\u00eatements. L\u2019industrie de la mode propose en moyenne 52 collections par an contre 2 il y a quelques d\u00e9cennies.<\/strong> Les prix se sont effondr\u00e9s avec la d\u00e9localisation. R\u00e9sultat : notre consommation a grimp\u00e9 de 60 % en 15 ans<\/strong> et est en constante augmentation. Il arrive qu\u2019un article ne soit port\u00e9 qu\u2019une fois. Oui bien parce que le consommateur l\u2019oublie, ne l\u2019aime plus, ou bien parce qu\u2019apr\u00e8s un lavage il devient importable. <\/p>\n\n\n\n

Impact environnemental<\/h2>\n\n\n\n

La Fast Fashion impacte l\u2019environnement aux diff\u00e9rentes \u00e9tapes de sa production : la production elle-m\u00eame, le transport, le nettoyage et le traitement des d\u00e9chets.<\/p>\n\n\n\n

Cet impact prend parfois la dimension d\u2019un d\u00e9sastre. En Ouskekistan<\/strong>, pour produire massivement le coton<\/strong>, l\u2019ex URSS a d\u00e9tourn\u00e9 plusieurs fleuves et contribu\u00e9 \u00e0 la disparition de la mer d\u2019Ara<\/strong>l.<\/p>\n\n\n\n

Production : eau teIntures chimiques Co2<\/strong><\/mark><\/p>\n\n\n\n

Pour rester dans le coton prenons l\u2019exemple classique de T-shirt. La production d\u2019un T-shirt<\/strong> en coton est \u00e9quivalent \u00e0 la consommation d\u2019eau d\u2019une personne pendant environ 900 jours<\/strong>.
\u00c0 cela il faut ajouter les pesticides et les teintures chimiques aussi nocifs pour l\u2019environnement que pour l\u2019humain.<\/p>\n\n\n\n

La plate-forme renvoie au film River Blue<\/strong> multiprim\u00e9 de David McIlvride et Roger Williams \u00ab On peut conna\u00eetre la couleur tendance de la prochaine collection en regardant la teinte des rivi\u00e8res <\/em>\u00bb d\u00e9clare un intervenant.<\/p>\n\n\n\n

Les v\u00eatements \u00e0 base de produits fossiles comme le polyester ne constituent pas un choix alternatif. Les fibres synth\u00e9tiques mettent deux si\u00e8cles \u00e0 dispara\u00eetre et contribuent largement \u00e0 l\u2019\u00e9mission de CO2. L\u2019industrie de la mode serait responsable de 10 % des \u00e9missions de CO2 <\/strong>selon le Programme des Nations unies pour l\u2019Environnement (PNUE). <\/p>\n\n\n\n

Transport et impact carbone<\/strong><\/mark><\/p>\n\n\n\n

En deuxi\u00e8me lieu il y a le transport<\/strong>. Un jean ou un T-shirt peut \u00eatre produit en Ouzb\u00e9kistan, fabriqu\u00e9 en Chine (notamment chez les Ou\u00efgours qui travaillent dans des conditions proches de l\u2019esclavage), teint au Maroc et vendu en France. Grosse empreinte carbone !<\/p>\n\n\n\n

Lavage : microfibres pollution de l\u2019air et de l\u2019eau <\/strong><\/mark><\/p>\n\n\n\n

Ensuite le T-shirt ou le jean passe \u00e0 la machine. Toujours selon le PNUE la mode produit environ 20 % des eaux us\u00e9es dans le monde et rej\u00e8te un demi-million de tonnes de microfibres<\/strong> dans les rivi\u00e8res et dans les oc\u00e9ans. Les stations d\u2019\u00e9puration ne sont pas encore assez performantes pour les filtrer. Une fois dans la mer ou les fleuves, les microfibres sont aval\u00e9es par les poissons et contaminent l\u2019ensemble de la cha\u00eene alimentaire jusqu\u2019\u00e0 notre assiette. <\/p>\n\n\n\n

D\u00e9chets peu recycl\u00e9s<\/strong><\/mark> <\/p>\n\n\n\n

Enfin, lass\u00e9 par son tee shirt ses baskets ou son jean,le consommateur s\u2019en d\u00e9barrasse. \u00c9tape \u00e9galement tr\u00e8s d\u00e9licate. Le PNUE estime que l\u2019\u00e9quivalent d\u2019un camion de d\u00e9chets textiles est enterr\u00e9 ou br\u00fbl\u00e9 chaque seconde<\/strong>. <\/p>\n\n\n\n

Impact social <\/h2>\n\n\n\n

Le consommateur de Fast Fashion se trouve \u00e0 plusieurs niveaux victime de ses achats puisqu\u2019il respire les microfibres fibres, qu\u2019il peut-\u00eatre contamin\u00e9 par les mauvaises teintures ou encore manger des aliments (poissons etc) contenant de plastique. C\u2019est regrettable !<\/p>\n\n\n\n

Comme l\u2019est le traitement des employ\u00e9s de cette industrie du click & trash.<\/p>\n\n\n\n

Beyond Your Clothes citant notamment l\u2019 Organisation internationale du travail (OIT) parle de 170 millions d\u2019enfants travailleurs<\/strong> dont une grande partie dans le textile. C\u2019est aussi le cas des femmes qui fuit la pauvret\u00e9 des zones rurales pour rejoindre les ateliers de Dadka et d\u2019ailleurs qui approvisionnent les grandes marques de mode Kleenex. \u00ab Made in Bangladesh\u00bb, de Rubaiyat Hossai<\/strong>n, raconte le quotidien de ces femmes expos\u00e9es aux effluves toxiques pour 3,5 E\/j . C\u2019est peu. Plus surprenant c\u2019est aussi le salaire des employ\u00e9s des ateliers de Leicester (GB) qui travaillent pour les marques de mode jetable comme Pretty Little Thing comme le montre le reportage d\u2019Arte \u00ab Les dessous de la mode \u00e0 bas prix \u00bb.<\/p>\n\n\n\n

Mode durable et cr\u00e9ativit\u00e9 <\/h2>\n\n\n\n

Mais la plate-forme ne s\u2019arr\u00eate pas au constat d\u00e9primant des d\u00e9g\u00e2ts de la Fast Fashion.<\/p>\n\n\n\n

Elle suit le programme du nouveau plan de la commission europ\u00e9enne \u00abStrategy for sustainable textiles \u00bb <\/p>\n\n\n\n

Outre sa section d\u00e9di\u00e9e \u00e0 la durabilit\u00e9 elle propose des solutions. En t\u00eate : une initiative qui permet d\u2019identifier les tissus moins \u00e9nergivores<\/strong> et montre qu\u2019il est possible d\u2019acheter moins tout en recyclant<\/strong>. \u00c0 ce titre la plate-forme met \u00e0 disposition des adresses de recycleries, d\u2019ateliers couture, de plates-formes ou de vide dressing relevant de l\u2019\u00e9conomie circulaire . Elle aide \u00e0 suivre les bonnes pratiques en privil\u00e9giant les marques durables, les labels sustainable, en faisant dans le DIY…<\/p>\n\n\n\n

Place \u00e0 la cr\u00e9ativit\u00e9 !<\/mark><\/p>\n\n\n\n

Beyond Your Clothes <\/strong>https:\/\/www.beyondyourclothes.com\/en<\/a>
<\/p>\n\n\n\n

360 agency Berlin<\/strong> https:\/\/www.360agencyberlin.com\/<\/a><\/p>\n\n\n\n

Related articles<\/strong><\/mark><\/p>\n\n\n\n

Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion

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Le plastique du miracle au p\u00e9ril <\/strong>https:\/\/finelife.tv\/fr\/2019\/07\/23\/le-plastique-du-miracle-au-peril\/<\/a><\/p>\n\n\n\n

Black Friday : Green Friday l’art de la riposte<\/strong> https:\/\/finelife.tv\/fr\/2022\/11\/25\/black-friday-green-friday-ou-lart-de-la-riposte\/<\/a><\/p>\n\n\n\n

Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion<\/p>\n\n\n\n

\n
\"Beyond
La cr\u00e9ativit\u00e9 contre la Fast Fashion<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion. 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