{"id":7438,"date":"2021-04-21T18:26:46","date_gmt":"2021-04-21T16:26:46","guid":{"rendered":"https:\/\/finelife.tv\/fr\/?p=7438"},"modified":"2022-11-26T14:16:56","modified_gmt":"2022-11-26T13:16:56","slug":"fast-fashion-60-des-francais-prets-au-boycott","status":"publish","type":"post","link":"https:\/\/finelife.tv\/fr\/2021\/04\/21\/fast-fashion-60-des-francais-prets-au-boycott\/","title":{"rendered":"Fast Fashion 60\u00a0% des Fran\u00e7ais pr\u00eats au boycott"},"content":{"rendered":"\n
\n
\"Fast
Mode durable \/ Max Havelaar France Jos\u00e9phine Lefebvre\/ Inde<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Fast Fashion 60 % des Fran\u00e7ais pr\u00eats au boycott C\u2019est le r\u00e9sultat d\u2019un sondage Opinion Way – Max Havelaar. L\u2019association de commerce \u00e9quitable veut s\u2019appuyer sur ce sondage pour faire bouger les lignes en mati\u00e8re de r\u00e9glementation et de bonnes pratiques dans le domaine du textile<\/strong>.<\/p>\n\n\n\n

Impact du Covid 19 et lacunes du Fashion Pact <\/h2>\n\n\n\n

Blaise Desbordes DG de Max Havelaar France n\u2019est pas content.

Chiffre d\u2019affaires en chute libre, cascade de fermetures, annulation de commandes de derni\u00e8re minute, la pand\u00e9mie de COVID-19 a aggrav\u00e9 les conditions de travail<\/strong> d\u00e9j\u00e0 tr\u00e8s pr\u00e9caires des employ\u00e9s de l\u2019industrie textile.

D\u2019autre part, le DG denonce le Fashion Pact<\/strong> (1) lanc\u00e9 par Emmanuel Macron lors du G7 de 2019 qui comprend de tr\u00e8s grandes entreprises dont le groupe LVMH mais pas de repr\u00e9sentants de la soci\u00e9t\u00e9 civile. De plus pour Blaise Desbordes le Fashion Pact s\u2019est focalis\u00e9 sur le volet environnemental en n\u00e9gligeant la dimension sociale<\/strong> \u00ab Le dispositif est bancal<\/em> : la dimension sociale est totalement ignor\u00e9e. Or il est totalement inefficace et insoutenable, en 2021, de dissocier les enjeux environnementaux et sociau<\/em>x \u00bb<\/p>\n\n\n\n

Sondage et Revolution Fashion Week <\/h2>\n\n\n\n

R\u00e9alis\u00e9 en marge de la Fashion R\u00e9volution Week qui comm\u00e9more chaque ann\u00e9e la catastrophe du Rana Plaza au Bangladesh en 2013, les r\u00e9sultats du sondage pourraient contribuer \u00e0 faire bouger les lignes.<\/p>\n\n\n\n

Op\u00e9r\u00e9 aupr\u00e8s de 1 003 prospects, dont 26 % de 18-34 ans, selon la m\u00e9thode des quotas, le sondage montre une sensibilit\u00e9 des Fran\u00e7ais aux textiles responsables lors de leurs achats.
<\/p>\n\n\n\n

58 % des Fran\u00e7ais attentifs aux conditions de travail<\/strong><\/mark><\/p>\n\n\n\n

58 % des Fran\u00e7ais retiendraient comme premier crit\u00e8re d\u2019achat les conditions de travail des ouvriers. Plus pr\u00e9cis\u00e9ment : le respect des conditions de travail (31%), l\u2019absence de travail forc\u00e9 ou de travail des enfants(34%), un salaire digne (1 Fran\u00e7ais sur 5).

Viendraient ensuite la provenance<\/strong> (made in France pour 40% des Fran\u00e7ais et fabriqu\u00e9 en Europe pour 21% des personnes interrog\u00e9es) et les enjeux environnementaux<\/strong> : l’utilisation du moins possible d’ajouts de produits chimiques pour 30% et une composition de mati\u00e8res premi\u00e8res durables pour 27%.

60% des Fran\u00e7ais pr\u00eats au boycott d\u2019une marque de v\u00eatements non \u00e9quitables<\/strong><\/span><\/p>\n\n\n\n


Pour Max Havelaar les acteurs de la fili\u00e8re doivent se mobiliser auteur du volet social car l\u2019attente des consommateurs est forte : 60% des Fran\u00e7ais seraient pr\u00eats \u00e0 boycotter une marque qui ne produit pas de v\u00eatements \u00e9quitables. En premier lieu les grandes enseignes de mode (22%<\/strong>) et les marques de la grandes distribution (16%).<\/strong><\/p>\n\n\n\n

75 % on se d\u00e9clarent pr\u00eats \u00e0 acheter moins souven<\/strong>t<\/mark><\/p>\n\n\n\n

Selon l\u2019\u00e9tude les consommateurs interrog\u00e9s seraient observateurs mais aussi acteurs.<\/p>\n\n\n\n

Ainsi : 75 % se d\u00e9clareraient pr\u00eats \u00e0 acheter moins souvent, 67 % \u00e0 changer d\u2019enseigne ou de sites de vente en ligne, 55 % \u00e0 payer un peu plus cher, 51 % \u00e0 se rendre dans un magasin sp\u00e9cialis\u00e9. Et 42% des Fran\u00e7ais voudraient rendre OBLIGATOIRE un \u00e9tiquetage environnemental et social (type nutriscore).<\/strong><\/p>\n\n\n\n

Certification Fairtrade retenu comme innovant lors du 3e<\/sup> Forum de Paris pour la Paix<\/h2>\n\n\n\n

Une aubaine et une opportunit\u00e9 pour Max Halevaar Fairtrade qui a cr\u00e9\u00e9 en 2016 \u00ab une certification innovante sans \u00e9quivalent pour l’ensemble de la chaine de transformation du textile \u00bb Le cahier des charges comprend des engagements environnementaux et soci\u00e9taux contractuels (droit au travail avec un engagement de 6 ans, droit \u00e0 une juste r\u00e9mun\u00e9ration et \u00e0 la s\u00e9curit\u00e9).

Selon Blaise Desbordes, la labellisation qui inclue producteurs et consommateurs est une solution pour faire bouger les lignes. Cependant \u00ab faire bouger un secteur aussi important et multiforme n\u00e9cessite une approche globale adoss\u00e9e \u00e0 la l\u00e9gislation, telle la loi sur le devoir de vigilance, des objectifs partag\u00e9s et suivis d’ici 2030 articul\u00e9s aux ODD des Nations-Unies et un dialogue continu entre ONG et entreprises<\/em> : d’o\u00f9 l’importance d’une coalition de type Pacte mondial. <\/em>\u00bb<\/p>\n\n\n\n

Max Havelaar FairTrade<\/strong> <\/p>\n\n\n\n

https:\/\/www.maxhavelaarfrance.org\/actualites\/presse\/<\/a><\/p>\n\n\n\n

Related article Fast Fashion 60 % des Fran\u00e7ais pr\u00eats au boycott<\/p>\n\n\n\n

Beyond Your Clothes la Commission europ\u00e9enne anti Fast Fashion <\/strong>https:\/\/finelife.tv\/fr\/2021\/04\/19\/beyond-your-clothes-la-commission-europeenne-anti-fast-fashion\/<\/a><\/p>\n\n\n\n

Black Friday : Green Friday l’art de la riposte https:\/\/finelife.tv\/fr\/2022\/11\/25\/black-friday-green-friday-ou-lart-de-la-riposte\/<\/a><\/p>\n\n\n\n

(1) Le Fashion Pact<\/strong> est centr\u00e9 autour de 3 th\u00e9matiques : r\u00e9chauffement climatique, restauration de la biodiversit\u00e9, protection des oc\u00e9ans<\/p>\n\n\n\n

\n
\"Fast
Atelier de confection \u00e9quitable \/Jos\u00e9phine Lefebvre\/Max Havelaar<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Fast Fashion 60 % des Fran\u00e7ais pr\u00eats au boycott selon un sondage Max Havelaar Opinion Way. La marque de commerce \u00e9quitable veut s\u2019appuyer sur ce sondage sur faire bouger les lignes <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[2878,2877,786,2874,2865,2873,2875],"class_list":["post-7438","post","type-post","status-publish","format-standard","hentry","category-blog","tag-droit-du-travail","tag-droits-sociaux","tag-environnement","tag-fairtrade","tag-fast-fashion","tag-max-havelaar","tag-mode-mode-equitable"],"yoast_head":"\nFast Fashion 60\u00a0% des Fran\u00e7ais pr\u00eats au boycott - FineLife.tv<\/title>\n<meta name=\"description\" content=\"Fast Fashion 60 % des Fran\u00e7ais pr\u00eats au boycott Max Havelaar la marque de commerce \u00e9quitable veut s\u2019appuyer sur ce sondage pour faire bouger les lignes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/finelife.tv\/fr\/2021\/04\/21\/fast-fashion-60-des-francais-prets-au-boycott\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fast Fashion 60\u00a0% des Fran\u00e7ais pr\u00eats au boycott - 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