{"id":8346,"date":"2021-06-26T18:39:13","date_gmt":"2021-06-26T16:39:13","guid":{"rendered":"https:\/\/finelife.tv\/fr\/?p=8346"},"modified":"2022-12-13T21:49:55","modified_gmt":"2022-12-13T20:49:55","slug":"la-boussole-des-labels-guide-contre-le-greenwashing-co","status":"publish","type":"post","link":"https:\/\/finelife.tv\/fr\/2021\/06\/26\/la-boussole-des-labels-guide-contre-le-greenwashing-co\/","title":{"rendered":"La boussole des labels : guide contre le greenwashing & co"},"content":{"rendered":"\n
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\"La<\/figure>\n<\/figure>\n\n\n\n

La boussole des labels : guide contre le greenwashing & co . Trois ONG d\u00e9cryptent \u00e0 l’aide de 30 crit\u00e8res les promesses de 18 grands labels alimentaires. Un r\u00e9sultat clair sous forme de Nutri-Ecoscope et tableaux t\u00e9l\u00e9chargeables gratuitement.<\/strong>

All is green. Le bio, le naturel et le circuit-court sont bankables. Alors pubs, t\u00e9moignages, labels, engagements des marques fleurissent. Comment se laver du greenwashing et faire le tri dans son caddie?

En 2017, Estelle Dubreuil cr\u00e9atrice de l’association FAIR(e) un monde \u00e9quitable et Alexia Delfosse fondatrice d’ActionAid pour des peuples solidaires lancent \u00ab\u00a0La jungle des labels \u00ab\u00a0. Aujourdh’hui elles actualisent l\u2019outil et int\u00e8grent le bio en concertation avec Bio Consom’acteurs. Le r\u00e9sultat s’appelle La boussole des labels. Un guide pratique, t\u00e9l\u00e9chargeable sur les sites des 3 associations. Il teste les 18 labels alimentaires les plus connus \u00e0 travers 30 crit\u00e8res. Le financement provient d’un projet europ\u00e9en autour de la Food du futur.

Respect du cahier des charges<\/mark><\/strong>

Les ONG ont travaill\u00e9 avec des chercheurs, se sont appuy\u00e9 sur des expertises (syndicalistes \u00e9quatoriens etc) ont effectu\u00e9 des \u00e9tudes de terrain. Elles ont notamment inspect\u00e9 Label Rouge et Agri \u00c9thique.
Les crit\u00e8res reposent en grande partie sur le cahier des charges.
Ainsi pour les labels \u00e9quitables le guide examine le prix pay\u00e9 aux agriculteurs, le respect des r\u00e8gles de l’Organisation Mondiale du Commerce (OMS), l’absence de substances illicite ou dangereuses, la tra\u00e7abilit\u00e9 et la transparence, l’emballage.<\/strong><\/mark>
Quant aux labels bio, ils doivent int\u00e9grer le bien-\u00eatre anima<\/mark><\/strong>l (taille des exploitations, interdiction de la castration et de l’\u00e9cornage).
Dans tous les cas l’\u00e9conomie en circuit court est prise en compte.<\/mark><\/strong>



Mode d’emploi : code couleur et tableaux<\/mark><\/strong>

La boussole des labels s’inspire de Nutriscope<\/mark><\/strong>, le code couleur bien connu des consommateurs : vert, jaune, orange, rouge. Si le crit\u00e8re est respect\u00e9 l’encoche est verte. S’il ne l’est pas le guide pointe une encoche rouge. L’outil se pr\u00e9sente sous la forme de tableaux couvrant 9 pages.\u00c0 terme, l’objectif est de concentrer le tout en une page <\/strong><\/mark>de dimension A4 facile \u00e0 glisser dans sa poche sous forme imprim\u00e9e ou \u00e0 consulter sur son smartphone


Les labels d’entreprise montr\u00e9s du doigt<\/mark><\/strong>

\u00ab\u00a0Le monde a \u00e9volu\u00e9, La demande de produits bio a augment\u00e9. Une croissance qui touche les labels nio\u00a0\u00bb <\/em>constate Estelle Dubreuil \u00ab\u00a0Ce guide aide \u00e0 clarifier la diff\u00e9rence entre label et logo, label et com. il montre que tous les labels ne se valent pas et que certains aident seulement les entreprises \u00e0 vendre\u00a0\u00bb. <\/em>Estelle Dubreuil insiste par ailleurs sur le notion d’empowerment citoyen.<\/mark><\/strong>

\u00ab\u00a0Le consommateur est perdu face au foisonnement des label<\/em>s\u00a0\u00bb ren<\/mark>ch\u00e9rit Alexia Delfosse. \u00ab\u00a0Il s’agit de rendre lisible, de mettre en avant les marques dignes de confiance\u00a0\u00bb.<\/em><\/mark>

Ce qui s’av\u00e8re parfois difficile. \u00ab\u00a0Le cahier des charges de Bienvenue \u00e0 la ferme ne permet pas d’attribuer un score vert ou jaune\u00a0\u00bb <\/em>d\u00e9plorent ainsi les associations.

Rainforest, perd son aura apr\u00e8s la mise en \u00e9vidence de n\u00e9gligences environnementales et sociales \u00ab\u00a0L’agriculteur doit produire toujours plus pour pr\u00e9server son pouvoir d’achat<\/em>\u00a0\u00bb selon les ONG qui ajoutent \u00ab\u00a0Aucun prix n’est pr\u00e9vue pour compenser la d\u00e9forestation\u00a0\u00bb.<\/em>

Il semble toutefois que les labels d’entreprise soient les mauvais \u00e9l\u00e8ves de l’inspection. \u00ab\u00a0Les labels de mer m\u00e9rteraient de pousser leur trava<\/em>il\u00a0\u00bb estiment<\/em> les cr\u00e9ateurs de la Boussole des labels quand aux strat\u00e9gies sociales de marque certaines comme celle de Leclerc rel\u00e8veraient du \u00ab\u00a0brouillage\u00a0\u00bb.


FAIR(e)<\/strong>
https:\/\/www.faire-equitable.org\/<\/a>

ActionAid<\/strong>
https:\/\/www.actionaid.fr\/<\/a>

Bio Consom’acteurs<\/strong>
https:\/\/www.bioconsomacteurs.org\/<\/a>


Related article<\/mark><\/em>
La boussole des labels : guide contre le greenwashing & co


Fast Fashion 60 % des Fran\u00e7ais pr\u00eats au boycott<\/strong>
https:\/\/finelife.tv\/fr\/2021\/04\/21\/fast-fashion-60-des-francais-prets-au-boycott\/<\/a><\/p>\n\n\n\n

Les r\u00e9gions les plus agri bio selon la FNAB<\/strong> https:\/\/finelife.tv\/fr\/2022\/12\/13\/les-regions-les-plus-agri-bio-selon-la-fnab\/<\/a><\/p>\n\n\n\n

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\"La<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

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